Sales leaders carry one of the hardest responsibilities in any organization. Accountable for revenue delivery and operational performance, they face intense pressure to execute. It is understandable, then, that communication can sometimes be viewed as a side activity—something that takes their salespeople away from selling.
Three weeks ago, Russia invaded Ukraine. Among other effects, this event confirmed the accuracy of British and U.S. intelligence, unleashed Europe’s greatest refugee and humanitarian crisis since the Second World War, accelerated authoritarian trends within Russia, brought unprecedented unity to western leaders and institutions, and sparked a mass exodus of global brands from the Russian market.
Well, after several years of contemplation and another year of getting my act together, I’ve finally done it. By ‘it’ I mean that I’ve finally earned my SCMP (Strategic Communication Management Professional) credential from the Global Communication Certification Council (GCCC).
The holidays are upon us, which means a rush to buy gifts for friends and loved ones, finalize travel plans, and attend one holiday party after another. For many communication professionals, this time of year also means several intense weeks of wrapping up projects, spending budgets, and finalizing plans for next year – all on top of our normal day-to-day responsibilities.
When I accepted a gracious offer to speak at the Institute of Translation and Interpreting’s conference this year in Sheffield, England, I could scarcely imagine the wealth of insights that would come from both the official programming and the wonderful encounters that make these events so much fun.